Your company can benefit greatly by supporting legitimate charities with legitimate missions that reflect well upon you and are relevant to the services your business provides. Make sure the charity you support fits perfectly into its strategic plan for customer acquisition and reputation enhancement.
Young consumers from Gen Z and Millennial generations place great emphasis on the charitable contributions and ethos of businesses they patronise, with investing in the community often paying dividends in customer loyalty.
Sponsor a Youth Team
One effective way of supporting youth sports leagues is through sponsorships. Local businesses understand the value of giving children the chance to flourish physically and socially through organized sport, so these local sponsors help ensure registration fees stay affordable so all children can participate.
As long as the team you sponsor is registered as a nonprofit organization, tax deductions for donations could apply. Sponsoring youth sports teams also helps build your company’s image; by showing that it cares for its community. Plus, inviting other small businesses from the neighborhood to watch these young athletes play can provide opportunities to build relationships and show your support; it could even expose potential customers to your products/services!
Donate to a Local Charity Auction
Donating to charity auctions is an ideal way for businesses to have an immediate effect in their local communities, not only providing donors with a sense of satisfaction but also showing they care about improving conditions there – this could attract new customers while strengthening brand recognition.
Charity auctions come in all forms – raffles to silent auctions. For maximum effectiveness of your auction event, focus on procuring items that are rare or unique; costly; closely linked with your organization; or relevant to their work – so your audience is excited about bidding on them and it becomes more successful fundraising event overall.
To maximize the success of your auction, plan and promote it well in advance on social media and your website. Sharing details about it may also encourage attendees to attend. Be sure to also discuss PR plans with any charity involved as part of your endeavor to ensure everyone remains on track.
Hold a Charity Drive
One great way for businesses of any size to give back is to organize even production efficiency a charity drive. These drives may range from collecting items for food pantries or toy drives to hosting 5K races – each can help get your name out there while providing an opportunity for networking.
Publicize your donation drive widely, reaching out to local media outlets if they would be interested in covering it, using social media, email and flyers to spread the word. Keep in mind that there may only be so many donation drives you can host in any given year, so diversifying activities may be key.
Retail companies may wish to consider providing a percentage of sales as sales fundraising donations; this practice can take place quarterly, monthly or annually.
Offer Employee Incentives
At first glance, giving to charitable causes may seem counterproductive for small businesses; owners are already busy managing marketing strategies, recruiting staff members and overseeing financial expansion of their companies. But small business owners shouldn’t shy away from supporting charity.
There are various incentives that can boost employee morale and encourage them to support a cause close to them, including monetary rewards, health and wellness benefits, work flexibility options and upgraded workspaces. Businesses can demonstrate appreciation for their staff by offering these rewards in exchange for support.
As you consider which charities to partner with, perform thorough research on each organization. Take time to review mission statements, affiliations, and positions on major issues for alignment with your company values. When possible, opt for local groups in order to make more of an impactful contribution; include employees in decision-making so they feel more connected with this partnership, increasing employee engagement and satisfaction with team members.